Coming soon: A totally revamped look for Netflix. And that’ll include more AI.
The streaming giant announced its new “TV experience” in a blog post on Wednesday. Simply put, that means the Netflix app on your TV will soon have a new design and AI-powered features. It’s unclear when exactly the changes will take effect. The blog post noted that users should see the new homepage rollout in “the coming weeks and months.”
“Our redesigned TV homepage is simpler, more intuitive, and better represents the breadth of entertainment on Netflix today,” Netflix’s Chief Product Officer Eunice Kim told reporters in a press briefing. “And it’s better at the most important thing, which is helping our members easily find shows, movies, live events, and games that they’ll love.”
What are the big changes for Netflix’s TV app?
We don’t have all the details on what will change with Netflix, but the streamer did share some of the updates. Here are some of the new features listed that’ll affect the homepage and the app overall:
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Improved discoverability: There will be more info about the show before you click it, including specific call-outs such as “Emmy Award Winner” or “#1 in TV Shows.” There will also be groupings for shows with labels like “Your Next Watch,” “Today’s Top Picks For You,” or “Only on Netflix.”
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Easier shortcuts: Search and My List will move to the center of the homepage.
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Better recommendations: Netflix wrote that it is “making the recommendations on the homepage more responsive to your moods and interests in the moment.”
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New design: In short, it’ll look different. Like pretty much any other redesign for any other platform, Netflix called it “clean and modern.”
Here’s a preview of how it will look.
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It looks different, but also kind of the same.
Credit: Netflix
What are the new AI features for Netflix?
It’s 2025, and nearly every platform is incorporating AI. Netflix is no exception. The streamer said it is experimenting with AI-powered search in the hopes that it’ll be able to dole out better recommendations for users. The feature will be available only to iPhone users at first.
Netflix wrote: “We’re also exploring ways to bring Generative AI to our members’ discovery experience, starting with a search feature on iOS that is a small opt-in beta. This will allow members to search for shows and movies using natural, conversational phrases like ‘I want something funny and upbeat.'”
It’ll look something like this.
Credit: Netflix
TikTok but make it Netflix
Have you ever wanted Netflix to be more like TikTok? No? Well, that’s too bad because it’s coming. The steamer wrote that it’s planning to roll out a vertical video feed filled with clips from its show. The idea is that you can then tap in to watch the show or save it to My List.
It’ll look like this.
TikTok but make it Netflix
Credit: Netflix
So ready or not, your Netflix is about to get big changes.